Earthsmart Hub Ltd

An Eco-Brand for an Earthsmart world. Earthsmart is an environmentally conscious clothing and accessorises brand with a business model commitment to invest up to 20% of its profits to grassroots environmental and wildlife projects around the world. Our products are manufactured from sustainable and recyclable materials, delivered in bio-degradable packaging. This eco-ethical and eco-economic model forms the core of our non commercial activity through the EARTHSMART HUB our portal for environmental news, updates, solutions and events.


ocean-bound plastic bottles being collected

Ocean Co.


kg of ocean-bound plastic

Explore our collection sites across the globe

Click on the locations to find out more

How it works

Earthsmart Hub Ltd is funding plastic collection across Ocean Co.'s partner collection network, supporting projects that create the most impact for communities across the globe.

Plastic collection

We work with collectors in vulnerable coastal communities to clear rivers and waterways, and stop plastic entering the ocean.

Plastic exchange

Collectors exchange plastic for money and get access to social resources such as healthcare, education and financial support.

Circular economy

The collected plastic is recycled, upcycled or co-processed through a fully traceable system. We have a zero waste to landfill policy.

Uniting action

In partnership with Ocean Co., Earthsmart Hub Ltd is directly supporting action for people and planet, across five of the 17 United Nations Sustainable Development Goals (SDGs 1, 3, 8, 13 and 14).

United Nations Sustainable Development Goals




Ocean Co.

Ocean Co. is a platform that empowers brands and individuals to do good.

We are a global network of change-makers working together to turn the tide on ocean-bound plastic and improve livelihoods in coastal communities across the globe.

Partnered with:

Our partnership with Plastic Bank has enabled us to fund impact across projects in Indonesia, Brazil, Egypt and the Philippines, providing a secure income for collectors while creating social benefits.

Plastics For Change takes a grassroots approach to waste management, leveraging community actions to drive systemic change and formalise processes that benefit local workers.

Incentivising collection of low-value plastics like PET, rePurpose creates value in discarded plastic waste. In 2022, rePurpose opened sites in Ghana and Kenya allowing us to extend the reach of our impact in areas that need it most.